There’s no right way to craft a CTA; you really have to know what your company wants from customers on the different paths of the conversion funnel and craft copy that integrates the right tone and voice. But by building a base that uses strong verbs, highlights the benefits, and emphasizes the low risk, you’ll have a give yourself the best opportunity to successfully engage consumers.
Pride and Productivity: Finding Your Drive to Create
Society promotes the message that creativity for the sake of creativity is the ultimate goal, but what about those who need to create for someone or something else? I reflect on my creativity is intertwined with having an outside purpose and how that is no better or worse than simply creating.