Social media channels are more than “just social media”--they are a business's most powerful marketing tool, so you should create a tactical content planning program to get the most out of them.
Author: Ashley Baer
Journalist. Teacher. Marketer.
Into photography, yoga, umlauts & the Oxford comma, struggling with Imposter Syndrome, home improvement projects, and all things fluffy. A dabbler in many things and a master of some.
Marketing Corner: Google My Business
By managing your business's Google My Business listing, you can improve traffic to your website and enhance the visitor experience.
Be Your Own Best Subject
When starting out in photography, don't be afraid to turn to yourself as your best subject. You'll learn so much about photography and yourself in the process.
My Trips with Mitz: Lower Bidwell Park
The adventure of an exuberant dog and her owner exploring Lower Bidwell Park in Chico, California. Stream-of-consciousness writing with photos.
My Trips with Mitz: Saturday Morning on Lake Oroville
With Michael gone for the next year, I have the responsibility for his dog, Mitzi. She's a great dog, but a little unsocialized, so I've made it my goal to take her with me to as many places as possible to help develop her into the Good Girl I know she is. I'll occasionally be …
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Crafting Strong CTAs: Three Key Features of a Successful Call to Action
There’s no right way to craft a CTA; you really have to know what your company wants from customers on the different paths of the conversion funnel and craft copy that integrates the right tone and voice. But by building a base that uses strong verbs, highlights the benefits, and emphasizes the low risk, you’ll have a give yourself the best opportunity to successfully engage consumers.
Imitation as Inspiration: Improving Your Technical Skills and Artistic Style by Copying Others
If you don’t have the means to take actual classes, copying others is a great way to teach yourself new skills without thinking much about it. When you are trying to replicate another’s work, you have no choice but to pay attention to the technical details, like composition, lighting, shading, or depth of field. By using imitation as inspiration, you can improve your technical skills and artistic style by copying others (at least for a little while)
A California Morning: Table Mountain Musings
A short reflective piece about a Saturday morning on Table Mountain in Oroville, CA. Hikes, dogs, boyfriends, and sunshine.
Photography/Poetry Project #2: I’ll Be With You [Photo only]
Using a double exposure technique, I created an image that says that while my boyfriend's year-long trip in Japan will be hard, I'll be here for him when he returns, and I hope he knows that I'll be with him the whole time.
Photography/Poetry Project #1: “Evening Sunshine”
I am in deep denial about Michael leaving for Japan in 19 days. Michael seems to be dealing with his feelings at least a little more directly in his first poem for the Photography/Poetry Project: she kicks, legs out on imagined grass grown over cotton water. we wash up on the duvet, pursed and pillowy …
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Ashley Baer 